Milan is tourism

Customs, culinary traditions, culture, industry, production, biodiversity, distribution, environment. Tradition and globalization. Many terms can be associated with the concept of food. And there are many organizations involved with food in various ways. Food is essential to the life of all, and it implies responsibility as well as pleasure. Food, considered from all these points of view, will be the focus of Expo 2015.
In Milan, food means environmental tourism, linked to the city’s parks, farms and abbeys that bear witness to the flourishing agriculture in the area during centuries past. It can also be linked to trade fairs and exhibitions, which enable manufacturers and consumers to come into contact at events putting food culture on display.
In Milan, food means history, as shown by the city’s botanic gardens, the many company museums, and by the new and alternative culinary locations at which food goes hand in hand with design, innovation, creativity, quality and health.

In Milan, food means a network. The city is a point of reference for those who intend to launch a new type of farming based on quality, consumer safety, the conditions of livestock husbandry, and the enhancement of local characteristics. This type of farm is a business operating in different directions, combining aspects such as sustainable agriculture, food safety, and sensitivity to the environment and the landscape.

In Milan, food means performance, design, and art applied to culinary culture. Restaurants, shops, markets and displays give character to the cityscape, reflecting and accompanying changes in the habits of those who live in and visit the city.