LR100. RINASCENTE. Stories of Innovation
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LR100. RINASCENTE. Stories of Innovation

From 24.05.2017 to 24.09.2017

The name la Rinascente is 100 years old this year. It was thought up by Gabriele D’Annunzio. This was the beginning of a story of such enthusiasm, talent and farsightedness that, in the early twentieth century, it triggered innovative impact on the consumption models and evolution that led Milan to establish itself as an economic driver in post-unification Italy.

An exceptional variety and quantity of works of art, graphic design, design objects, historic images and previously unseen exhibits will tell visitors how la Rinascente managed to write important chapters in the history of costume, communication and retail. 

An exhibition Comune di Milano - Cultura, Palazzo Reale, La Rinascente

Curated by Sandrina Bandera and Maria Canella and OMA/AMO

Guided Tours Group: phone 02 6597728 - - 


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    • Price of ticket

      The ticket is comprised of audio guide
      Full price: € 8
      Reduced price: € 6 students, over 65, groups, disabled people, TCI and FAI affiliated members, MiTo subscribers
      Reduced price: € 5 Card Musei Lombardia Milano and Orticola affiliated members
      Reduced price: € 4 Schools and groups organised by Touring and FAI, French raylways, Milan's Summer School students, LaRinascente Card holders
      Family ticket: adult € 6, children € 4 from 6 to 14 years old

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